Question & intent research
Identify the questions customers ask during discovery and decision-making, then map gaps across your existing content.

Answer & generative discovery / Europe & Schengen
Make your expertise clearer for answer engines and generative search through structured, credible and useful content.
Discuss your strategyMarket-specific strategy. One connected team.
The approach
Search is evolving beyond a list of links. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) help organise your content so both people and AI-driven search experiences can understand your brand, expertise and answers.
Your priorities, target countries and existing performance shape the scope. We agree the work and measurement with you before getting started.
What we work on
Identify the questions customers ask during discovery and decision-making, then map gaps across your existing content.
Create concise answers, useful explanations and clear page structure with supporting detail and verifiable sources.
Review relevant schema, consistent business information, author details and internal links so your content is easier to interpret.
Review a defined set of prompts and search experiences, track observable mentions and referrals, and document the limits of attribution.
How we work
Assess your content, brand information and current visibility.
Map customer questions and prioritise useful answer formats.
Improve content clarity, evidence and technical accessibility.
Monitor observable results and adapt as search systems evolve.
Common questions
Tell us about your goals and the audiences you want to reach.