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App discovery & conversion / Europe & Schengen

App Store Optimization

Improve app discovery and store-listing conversion with localised metadata, creative testing and clear measurement.

Discuss your strategy

Market-specific strategy. One connected team.

The approach

A stronger first impression for your app

Help the right users find your app and understand its value before downloading. We align store keywords, product messaging and visual assets across Apple App Store and Google Play listings.

Your priorities, target countries and existing performance shape the scope. We agree the work and measurement with you before getting started.

What we work on

A focused scope, from discovery to delivery

01

Store listing audit

Review your category, competitors, metadata and current performance to identify discovery and conversion opportunities.

02

Keyword & metadata optimisation

Research relevant store searches and refine titles, subtitles and descriptions within each store’s current guidelines.

03

Creative & localisation

Plan screenshots, preview assets and market-specific copy that communicate your app’s value clearly in each language.

04

Testing & performance review

Use available store experiments and analytics to assess listing conversion, keyword visibility and download trends.

How we work

A clear path forward

  1. 01

    Review your app listings and available store analytics.

  2. 02

    Research keywords, competitors and priority markets.

  3. 03

    Improve metadata and localise store creative.

  4. 04

    Test listing variations and review discovery and conversion.

Common questions

Before we begin

Let’s talk about your next market.

Tell us about your goals and the audiences you want to reach.

Start a conversation

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